Author(s): Raphael Nkakleu, Catherine Nicole Biloa Fouda, Astrid Chatchoua Nguenkam, Estelle Christine Ndemengana Ndong
The aim of this research is to understand the different perceptions of informal sector entrepreneurs regarding their success in four various domains of activities (trade, health, transport and handicrafts).A qualitative approach based on content analysis is adopted. The multi-site approach was used to highlight specificities through semi-structured interviews. The exploratory study conducted with these twenty entrepreneurs in the city of Douala (Cameroon) made it possible to collect their discourses in relation to the subject. The horizontal and vertical manual analysis also highlighted the multidimensionality of the concept of entrepreneurial success. Furthermore, the content analysis revealed that entrepreneurial success is perceived both objectively and subjectively according to motivations. Also, the results of the study enrich the knowledge on the perception and measurement of entrepreneurial success as well as some strategies used by entrepreneurs in the informal sector. In turn, collective entrepreneurship is suggested for capacity building of actors in the face of certain difficulties related to their activities.