Author(s): Olutayo K. Osunsan, Mark D. Walugembe, Syliva Namugembe, Robert Karuhanga
This study looks at the interaction between owner-manager demographics and business success in Kampala, Uganda. Evaluating factors such as gender, age, marital status, education, and work experience, the research encompasses a comprehensive analysis of 193 owner-managers across diverse sectors. Exploring the demographic factors influencing owner-managers and their impact on business success contributes to goals related to poverty reduction, decent work, reduced inequalities, responsible consumption, and fostering partnerships for sustainable development (SDGs). Results indicate that while gender, age, marital status, and education yield minimal impact on business success, work experience emerges as a notable factor, revealing a significant difference in success scores between those with less than one year and 1-2 years of experience. The findings question stereotypes and emphasize the need for appreciating of business success beyond demographic variables. Policymakers and stakeholders aiming to foster entrepreneurship in Uganda should consider these insights. The study recommends further qualitative exploration and longitudinal studies to capture the multifaceted dynamics influencing business success over time.