Author(s): Mark Robinson
Organizational culture is a powerful and influential force that shapes the behavior, values, and overall identity of a company. It encompasses the shared beliefs, norms, and practices within an organization, influencing employee behavior, decision-making, and performance. A positive and well-aligned organizational culture can propel a company towards sustainable success, fostering innovation, employee engagement, and adaptability to changing market dynamics. This article explores the significance of organizational culture, its impact on employee performance and organizational outcomes, and how leaders can cultivate a culture that nurtures success. By drawing on a comprehensive review of relevant research and case studies, this article highlights the critical role that organizational culture plays in modern businesses.