Author(s): Sam Benti
This paper explores the significance of Marketing Information Systems (MIS) in optimizing marketing decisions. It discusses how MIS provides crucial data analytics, enhances market research, and supports strategic planning. By integrating various data sources, MIS aids in understanding consumer behavior, improving targeting, and measuring campaign effectiveness. The study highlights the role of technology in fostering informed decision-making and driving competitive advantage in dynamic markets. Ultimately, effective MIS implementation can lead to improved marketing performance and ROI.