Author(s): Ashutosh Pandey and Shailendra Nigam
This study proposed a model based on social exchange theory and examined the effect of employer branding on workplace attachment. It also examined the mediating effect of employee engagement between employer brand and workplace attachment. The empirical research is based on a cross-sectional research design, and the data was collected from 289 IT employees working in the Delhi-NCR region through an online questionnaire. The study reflected a positive and significant relationship between employer branding and workplace attachment with a mediating effect on employee engagement. The study can help HR managers and employers reduce employee turnover and foster positive workplace attachment. This study also theoretically contributes to the literature by proposing and validating the workplace attachment model, which can be helpful in further interdisciplinary research in marketing and human resource management.