Author(s): Tatsanawalai Utarasakul, Srisuwan Kasemsawat
This research aimed to establish key issues contributing a model of Environmental-friendly market for community-based tourism enterprises in Phatthalung Province, Thailand. The study areas were selected from the best practices of community markets. The model was developed during March - September 2020 by generated the criteria, expert opinion, in-depth interviews, and field survey. The results revealed that model of environmental-friendly market have been identified into 7 key issues. These include 1) local and responsible entrepreneurs 2) eco-products 3) eco-friendly packaging 4) waste management 5) water management 6) activities involving cooperate local people engagement, and 7) environmental-friendly design. To achieved the model of environmental-friendly market, market’s owner is playing a vital role to initiated the practical and successful community-based tourism enterprises by integrated the local wisdom and the uniqueness of the community to promoted the content by sharing in social media.