Author(s): Laxmi and Rajender Kumar
Internet shopping is one of the fastest-growing subsets of e-business, and is defined as the purchase and sale of goods using the Internet. In the COVID-19 era, it has become a simple and secure way to satisfy customer requests. To determine whether an Internet search precedes an Internet purchase, this study will examine the variables that affect both Internet searches and purchases as well as the nature of their relationships. By sending a structured questionnaire via email with a 7-point Likert scale ranging from Strongly Agree (SA) to Strongly Disagree (SD), 300 respondents from the Delhi/NCR region participated in the study. To test this hypothesis, ANOVA and correlation tests were utilized. The results indicate that convenience, ease of use, perceived benefits, and search capabilities are important factors. Regardless of education level, younger male customers make more Internet purchases than their female counterparts do. This analysis also shows that the most popular products that people use online are apparel, electronics, and services, with clothing and services being the most popular items to buy online. The study also highlights the need for the study, research gaps, limitations and direction for future research.