Author(s): Rolex John
Maximizing return on investment (ROI) is a critical goal for businesses across industries, and the intersection of marketing and finance can provide a powerful strategy for achieving this goal. This paper explores the key ways in which marketing and finance intersect, highlighting the importance of understanding customer behaviour, tracking marketing campaigns, and measuring ROI. By leveraging data and analytics to inform marketing decisions and optimize financial outcomes, businesses can improve their bottom line and gain a competitive edge in today's increasingly digital marketplace.