Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Mapping the Evolution: A Bibliometric Analysis of Global Entrepreneurship and International Business Dynamics (1989-2023)

Author(s): Rishi Kant Kumar, Rana Singh, Kumod Kumar, Sameer Shukla, Nishant Tiwary, and Vikas Gupta, O. P.

The domain of global entrepreneurship has seen a sea transition over the recent years where it has fostered international mergers and collaborations, strategic partnerships, technology exchange etc. In this study we conduct a comprehensive Bibliometric analysis to understand the intellectual development which has taken place during the period from 1989 to 2023. The study is performed using the Scopus database which retrieved 633 articles for the analysis purpose. The analysis was performed on the VosViewer software using the techniques of content analysis, citation analysis etc. Based on the content analysis as well as text mining approach of the retrieved article’s the development of themes within five different timeframes have been holistically determined. Identification of these prominent themes shall be useful for grasping the intellectual development in the domain of International Business through the context of entrepreneurship. The study also throws light on the various challenges and opportunities that exist within the domain and shall be useful for the researchers to explore this domain from multiple dimensions.

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