Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Managing Stress in the Gig Economy: A Case Study of Zomato and Swiggy in Hyderabad

Author(s): Venkataiah P

The gig economy has transformed the nature of work, offering flexibility and opportunities for many workers. However, it also presents unique challenges, particularly in terms of stress management. This research paper examines the stress factors affecting “gig workers in the food delivery sector, focusing on Zomato and Swiggy” delivery partners in Hyderabad, India. This research examines the main causes of stress, coping strategies, and the efficacy of support networks offered by the organization using a mixed-methods approach that combines surveys, interviews, and data analysis. According to the report, the biggest concerns for gig workers in this industry are inconsistent income, lengthy workdays, and a lack of job security. The report also emphasizes the value of social support systems and the need that platform firms provide more thorough stress management initiatives. The results add to the expanding corpus of research on the well-being of gig economy workers and provide platform businesses and legislators practical advice on how to enhance gig workers' working circumstances.

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