Author(s): Nivaldo Vera Valdiviezo, Pablo Ruíz Palomino, María Isabel Bonilla Delgado
The objective of this research was to determine the reliability and validity of the business factors that affect competitiveness and to analyse them by applying the technique of weaknesses, threats, strengths and opportunities. The theoretical foundation is based on the theory of resources and capabilities and competitive advantage. The methodology used was based on the field study of banana and exporting companies, complemented by secondary sources. The results showed that the constructs and variables have reliability and validity and, therefore, their hypotheses can be statistically tested. The SWOT analysis shows that the banana sector has improved its strengths, taken advantage of its opportunities, but has not overcome its weaknesses and has been unsatisfactory in confronting its threats