Author(s): Sayed Khan
This study explores how leveraging marketing information systems (MIS) enhances competitive advantage in today’s digital landscape. By integrating data analytics, customer insights, and real-time market trends, businesses can optimize decision-making and tailor marketing strategies effectively. The findings reveal that organizations utilizing advanced MIS improve customer engagement, streamline operations, and enhance brand loyalty. Ultimately, embracing technology-driven marketing solutions positions firms to adapt swiftly to market dynamics and foster sustainablegrowth.