Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Key Factors Motivating on Online Buying Behaviour-An Empirical Study

Author(s): Jahangir Y

The present conditions of busy work life and hectic work schedules provoking the consumers to cut short their shopping time for daily needs and fashion needs. Most of the young and emerging consumers are depending heavily on online shopping for their daily grocery to clothing, fashion, foot wear and their family members and kid needs. By casing this intention all major retail shops created their own online shopping apps for better and timely shopping with attractive offers. The anytime shopping concept is an emerging fashion in nowadays for white-collar jobbers in the market. Virtual market sellers are efficiently using the space to make sales by attracting the present generation buyers who are surviving just by technology for their daily needs and wants. Young generation are updating themselves about the new products and services online and are even purchasing them online. The virtual space is providing a lot of scope for sellers to apply their strategies to motivate internet users by way of various applications and setting forth lucrative offers.

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