Author(s): Yassine Rachadi
This paper presents the findings of a study exploring the effects of five service quality dimensions - content usefulness, content wasting very little while working or producing something, service firm and steady nature/lasting nature/strength, service quality of quickly responding to things and provider reliability - relationship between customer happiness from meeting a need or reaching a goal, plan/purpose to make electronic instances of buying things for money, and proposed in past research. For the analysis, we have used moving backwards to guess a number path coefficients of a before now proposed model; the path diagram fitting numbers that change/things that change was created. Our findings point to/show that customer happiness from meeting a need or reaching a goal has the strongest effect on electronic buying-related plan/purpose among Iranian electronic shoppers. The path diagram also shows that provider reliability, content usefulness and content effectiveness affect electronic buying-related plan/purpose and customer happiness from meeting a need or reaching a goal, while service quality of quickly responding to things and service firm and steady nature/lasting nature/strength doesn't show significant relation with research things that change like test scores because of other things that you control like study times.