Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Insights into Coping Strategies for Stress through Perception, Knowledge, and Attitude

Author(s): Chowhan Sudhinder Singh, Sharma Rahul, Verma Sunita, Tripathi Gyanendra, Rai Anushree and Gupta Deepanshi

The study was done to understand the knowledge about mental stress that individuals have, how they perceive it, and their attitude toward stress and patients suffering from it. The descriptive cross-sectional study was performed in Prayagraj, U.P., INDIA, by preparing a questionnaire in which 177 responses were found relevant to the research. The statistical analysis used a chi-square significance test following a post-hoc test to understand the reason. Descriptive statistics were used to analyse demographic variations among the respondents. Gender, marital status, occupation, and family income were found to be associated with mental stress. Data analysis indicates that gender differences influence variations in medication and exercise practices. Marital status is linked to the use of the internet and past trauma. Students and the unemployed are more likely to inform guardians, while financial issues affect the private sector. High-income individuals face more economic problems. Research study shows that more females have stress due to relationships, future fear, and social withdrawal increases, and males encourage others to take medication/exercise. Unmarried people gain knowledge about stress through the internet, and past experiences, trauma, and health concerns are reasons for stress, which leads them to increased use of alcohol. Students and unemployed individuals said informing guardians is best. Private sector workers are stressed due to financial issues. Most people prefer exercise and medication to cope with mental stress. Lack of awareness is a significant barrier to seeking help from psychologists.

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