Author(s): K.Chandrasekar, S.Saranya
Background: Women's roles are critical to the economic prosperity of any country. The purpose of this research paper is to examine and recognise the role of business women in the development of a sustainable economy in India, as well as how their skills may be utilised to attain this aim. Women entrepreneurs play an important role in developing long-term economic, social, and environmental practises. Purpose: The purpose of this article is to evaluate the significance of including an environmental component into Women entrepreneurship, as well as the effects of such a strategy on the growth, development, and sustainability of the Indian economy. Questionnaire was used as a survey tool to highlight the importance of Women entrepreneurs in promoting sustainable practises in the economy, social system, and ecology. Design/ Methodology/ Approach: A survey using a self-administered questionnaire was utilised to obtain primary data. Because the samples in this study were geographically dispersed, this strategy was used. 355 Women entrepreneurs who met the eligibility parameters were included in survey. A simple percentage method, ANOVA, Correlation tools were used to research questions. Findings & Discussion: This study intended to explore women entrepreneurs across industries using an empirical approach. Contextual circumstances, personality qualities, and motivational factors all have a substantial impact on women's entrepreneurial goals, according to the research. Psychological support, environmental benefit, and past job conditions are all crucial environmental elements. As a result, it is vital to discover the motivating aspects in Women entrepreneurs. Several studies have also suggested that specific environmental elements and life experiences can help entrepreneurs develop. Practical Implications: Although environmental considerations are naturally incorporated into the operations of Women entrepreneurs in India, economic and social factors must also be considered in order for Women entrepreneurs to contribute to national economic success. Given the positive impact of women on India's economy and prosperity, the article concludes that it is vital to promote socially, economically, and environmentally sustainable business practises. Contribution of Literature: The importance of this research is that goals, personality, and contextual factors can all influence women's decision to become entrepreneurs. So far, entrepreneurial studies have evaluated these characteristics one at a time, but none have examined all three together to examine the desire to start a firm.