Author(s): Taruni Gupta, Rahul Bodhi and Ashutosh Pandey
Social media's vast impact in today’s world has completely changed how people interact, exchange information, and communicates with each other. The present study examines the impact of privacy concerns, information overload, and social media addiction on emotional exhaustion. Data was collected from university students in various parts of India using purposive and random sampling. A total of (n =393) responses have been analyzed with the aid of PLS-SEM. The results show that information overload and social media addiction are positively associated with emotional exhaustion. Moreover, the study discusses implications and future research agenda.