Author(s): Baqer Khudair Al-Hadrawi
Health marketing came to reform care systems, to fill the shortages in them, and to promote individualism and equality among the members of society. The current study aims to test the relationship between health marketing and the Commodification of Health Care, and the study has adopted the descriptive analytical approach to achieving this goal. The study reached several conclusions, the most important of which are: considering patients as customers, they hold the keys to a successful health marketing campaign, and providing patient-centered health care is one of the emerging topics in healthcare. In addition, the study recommended several recommendations, the most important of which are: Health organizations in Iraq should be more sensitive to the health needs of society through their integration with patients, as the process of surveying patients' opinions and measuring the degree of their satisfaction is the core of the work of the marketing function, as it is the main element of the process of managing feedback between patients and health organizations.