Author(s): Baldev Singh, Rohit Kumar Pal
The environmental condition has changed dramatically by the beginning of 21st century. The overall state of the global environment continues to worsen. Business and Green Marketing is the process of developing products and services that do not have a detrimental impact on the environment and promoting them to satisfy the customers who prefer superior quality products. In recent time the environment has emerged as a hot issue for societies. Government in addition to Business organisation. So green business and green marketing is the solution. Resources are restricted and human wants are unlimited, so it is important for marketers to utilize the resources efficiently without waste as well as to achieve to organization objectives. So green business and green marketing is inevitable.