Author(s): Saraswathi D
Green activities in the industry (environmentally friendly industry) are important to be developed and maintained. The green industry can be achieved by: 1) recycling materials; 2) using environmentally friendly technology; 3) changing raw materials; and 4) improving internal management efforts The economic crisis in 2005-2008, which had an impact on the real estate industry, also has encouraged construction experts to seek differentiate from others with reference to environmental practices to remain competitive in the market. From these trends, the terms âÂÂÂÂ??ÂÂÂÂ??green buildingâÂÂÂÂ??ÂÂÂÂ??, âÂÂÂÂ??ÂÂÂÂ??green renovationâÂÂÂÂ??ÂÂÂÂ??, and âÂÂÂÂ??ÂÂÂÂ??green propertyâÂÂÂÂ??ÂÂÂÂ?? first appeared on the market. The green property has begun to grow as the public shows more concern about the worsening impact on the environment and pollution. Developers have shifted their focus to the green design and thinking in developing a comfortable residential area. Developers and businesspeople have shown their concern on the green property to a spectacular level; it is now about âÂÂÂÂ??ÂÂÂÂ??greenâÂÂÂÂ??ÂÂÂÂ?? and âÂÂÂÂ??ÂÂÂÂ??sustainableâÂÂÂÂ??ÂÂÂÂ?? business. Increased corporate awareness on environmental issues appears in the management practices in controlling the depletion of natural resources. Referring to environmental resources has an overall role for the successful development of environmental strategies