Author(s): Wasseem Abaza
SME’s are unique in that they encompass a number of internal stakeholders and they interact with a large number of external stakeholders. Because of this it may be difficult to navigate all the opposing desires necessary to achieve large-scale goals. For this reason, it is beneficial to understand ways in which success can be enhanced for these companies. This paper explores organizational identities of SME’s through a social constructionist lens and their theoretical effect on the goals of SME’s. The proposed theory is that the congruence of an internally constructed and externally constructed identity has a positive effect on SME outcomes. This theory is discussed through a review of relevant literature in Social Constructionism and Organizational Identity to form a proposition of how socially constructed identities of SME’s can effect success.