Author(s): Rechard Nail
Decision making is a fundamental aspect of human behavior that involves selecting a course of action from among multiple alternatives. It is a complex cognitive process influenced by various factors, including individual preferences, biases, risk perceptions, and situational variables. This article explores the general principles of decision making, including the stages of the decision-making process, various decision-making models, and the impact of cognitive biases. By understanding these elements, individuals and organizations can enhance their decision-making effectiveness, leading to better outcomes.