Author(s): Megasari Gusandra Saragih, Elfitra Desy Surya, Mesra B
This study was made to analyze the interest of returning tourists to the super-priority tourism of Lake Toba during the Covid-19 Pandemic. The main problem in this study is the decline in the number of tourist visits to Lake Toba's super-priority tourism during the COVID-19 pandemic. The analytical model used is path analysis and Sobel Test with an analytical tool. Path analysis is used to examine the extent of the influence of functional Value on tourist satisfaction and how practical Value and joy impact on the interest of visiting tourists. Meanwhile, the Sobel test was used to examine the indirect effect of functional Value on revisiting interest, mediated by tourist satisfaction. The study results found that functional Value had a significant impact on tourist satisfaction; functional value and satisfaction affected the interest of returning tourists to the super-priority tourism of Lake Toba. Satisfaction mediating partial mediation is the effect of functional Value on the welfare of returning tourists to the super-priority tourism of Lake Toba.