Author(s): Benjamin Baroson Angenu, Munkaila Abdulai and Peter Kwasi Kodjie
This paper explores bank choice decisions and loyalty influencers. Extant literature on how potential consumers select banks was reviewed to arrive at factors that best describe how Ghanaian undergraduate fresh students evaluated and selected banks. A quantitative design using a survey approach was used to collect data from students. Factors like banks service quality, marketing activities, risk of the transaction, and service provisions are stimuli that can make them stay and continue to do business with a bank. Conclusion and recommendations are advanced.