Author(s): Ahmed Muneeb Mehta, Maham Tariq
Background: The study describe that the green innovation incorporates green product and procedure sub-measurements. Particularly, green procedure development clarifies changes in organizational performance and competitive advantage. The green difference in organization's fundamental procedures decreases the organization's environmental impacts as well as it provides the organization successful position in the market as compared to its rivals.
Purpose: The purpose of this research is to identify the impact of a green environment on environmentally delicate organizational performance in Pakistan.
Design/Methodology/and Approach: The questionnaire survey method was used to examine the hypotheses model of this research. The data collected from 162 organizations and examine these results on SPSS. The Pearson correlation analysis was performed in order to demonstrate the relationship among factors and regression analysis was used to determine the impact of green environment on organization performance in Pakistan.
Findings/Result: The result of statistical analysis confirms the significant and positive relationship between green innovation and environmental organization performance and the competitive advantage.
Research Implications: Further explanation and practical implication are discussed throughout the research. The result of this study explain that green advancement exercises significantly affect an organization's performance and competitive advantage.
Originality/Value: The study is a rare empirical study that identify the impact of a green environment on environmentally delicate organizational performance in Pakistan.