Author(s): Nur Asmah, Yaswirman, Kurnia Warman, Mardenis
This study aims (a) to analyze the Development Strategy of Mangrove Fruit Processing into Various Products at the level of women from coastal communities who are members of the Joint Business Group (KUB) (b) to analyze the Development Strategy of Mangrove Fruit Processing into Various Products at the government level. This research method uses a descriptive method of policy-making stakeholders. These respondents will be involved in Focused Group Discussion (FGD) activities, and interviews that are guided by the previously created questionnaire. The analysis carried out is a SWOT analysis. In this analysis, internal and external analysis can be carried out, both strengths, weaknesses, opportunities and threats. In making a SWOT analysis, an Internal Factor Evaluation (IFE) Matrix and an External Factor Evaluation (EFE) Matrix are first made. The IFE matrix summarizes and evaluates the internal key factors in the form of major strengths and weaknesses in various functional areas in a business. This matrix can be used as a basis for identifying and evaluating relationships among these areas. The EFE matrix makes strategic planning able to summarize and evaluate the key external factors of activities in the development of mangrove forests (David 2009); Rangkuti, F. (2011) Strategies that can be carried out at the level of women from coastal communities who are members of the Joint Business Group (KUB) are as follows (1) Improving the ability of human resources through continuous training and coaching with a score of 2.17; (2) Improving cooperation with relevant stakeholders for product development with a score of 1.74 and (3) strengthening the organization and distinctive products with a score of 1.70. While the strategies that can be carried out at the level of relevant agencies or government services are: (1) Application of government skills and policies for coastal tourism areas with a score of 1.94; (2) Develop organization and infrastructure with a score of 1.68 and (3) Build Product and Equipment Marketing Partnerships with a score of 1.63