Author(s): Divya Gupta and Bala Krishnamoorthy
Edwin Louis Cole once said, “Maturity comes not with age but with the acceptance of responsibility You can only become young once but immaturity can last a lifetime” and when it comes to an organization in today’s world, one cannot afford to not be immature. matured organization is the one, which has been stable and established for at least 5 year, has a clear sight of stable growth, a well-established set of product and loyal customers. Now when we talk of the 21st century, an organization apart from being matured also needs to be digital matured. Organizations now embark on the journey of digital transformation which helps them reach the other end of the Digital Maturity curve. Through this paper, authors have tried to bring forward the factors which trigger organizations to start their digital transformation journeys. Now these factors, external or internal have a huge impact for the leadership to approve the digital transformation initiative for their organization. Various companies are conducting multiple interventions to explore digital technologies to their benefit. Companies aim to go digital before their competitors do to gain a competitive advantage (Bharadwaj, A, 2000). Digital Transformation has always had a robust connection to the industry and is currently re-experiencing tremendous changes, as industry 4.0 represents the coming fourth industrial revolution. It emphasizes the end-to-end digitization of all physical assets and integration into digital ecosystems with value chain partners.