Author(s): Souvik Banerjee, Prantik Ray, Vilas G Waikar and Sohom Banerjee
This study emphasizes the significance of considering the gender dimension in investment decision-making processes. Traditional gender roles and societal norms have influenced distinct investment patterns based on gender. Historically, women have been less represented in investment-related sectors and have encountered societal obstacles that can affect their investment decisions. This work attempts to examine the factors that influence the preferences of investors towards sustainable investment strategies and how financial trade-offs play a role in shaping these preferences. Making investment decisions can be challenging for investors, particularly in today's dynamic market with numerous alternatives. Most investors seek investments that offer substantial returns quickly while minimizing the risk of losing their principal. Many are searching for excellent investment opportunities that promise to triple their money in a few months or years with minimal risk. A sample of 291 was collected from investors. The factors that affect investors' inclination towards sustainable investment are Financial Performance, Risk Management, Social and Cultural Factors, and Technological Advancement.