Author(s): Hourani, M., & Hamdan, Y.
The research aims to explore the relationship between strategic planning (SP) and the financial performance of Jordanian SMEs. A quantitative approach with correlation design was implemented, alongside an online questionnaire survey for data collection from 92 senior employees. The study found a significant link between managerial factors and financial performance and SP intensity and financial performance. It recommends using more factors in future research to understand better the dynamics of the link between the two constructs.