Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Exploring the Content Quality of Academic Library Websites: A Study in Uttarakhand

Author(s): Mamta Chauhan, Indu Ghildiyal B and Shipra Gupta

In the digital era, academic libraries play a pivotal role in disseminating information and supporting scholarly activities. With the increasing reliance on online resources, the effectiveness of academic library websites becomes paramount. This study aims to conduct a content analysis-based evaluation of the websites of academic libraries in Uttarakhand, India. The research employs content analysis methodology to systematically examine various aspects of the websites, including usability, accessibility, content quality, design aesthetics, and functionality. A structured evaluation framework is developed, incorporating relevant criteria and indicators derived from established guidelines and best practices in website evaluation. Data collection involves visiting and navigating through the websites of selected academic libraries in Uttarakhand, scrutinizing their content, layout, features, and user experience. Quantitative and qualitative data are gathered to assess the strengths and weaknesses of each website.

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