Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Exploration of Mobile Trust, its Antecedents, and Consequences in the Context of Mobile Payment: Qualitative Study

Author(s): Afef Sahli

Despite its importance in marketing research, there is still limited research on trust in the mobile payment context. The objective of this study is to understand the phenomenon of trust in mobile payment. A qualitative study was conducted with 20 individuals and analyzed using "Sphinx IQ" to reveal the main antecedents and consequences of mobile trust. Managerial recommendations are then proposed for mobile application providers and companies.

Get the App