Author(s): Shanmugan Joghee, Barween Al Kurdi, Muhammad Alshurideh, Haitham M. Alzoubi, Skyline University College Anu Vij, Murali Muthusamy,Samer Hamadneh
Impulse buying behaviour has become an extensive and distinct marvel and has received increasing consideration from customers. An impulse buy is a purchase made unprepared or spontaneously, without thought. The customer is exposed to an incentive and decides to purchase it. The purchasing decision for the customer is instantaneous and the individual acts without thinking about the penalties of such a purchase. Now-a-days impulse buying behavior has become the traditional behavior. It is therefore important for both customers and marketers to know the reasons that lead to unplanned shopping. So, the researchers has aimed to examine the impulse buying behaviour among expats with special reference to malls in UAE. For this, the researcher has selected the 450 respondents by using purposive sampling method. From them, the researcher has collected their opinion about the purchase behaviour, influence of internal and external factors of impulse buying behaviour through a well-structured questionnaire that has used to collect demographic profile, purchase behaviour and perception on impulse buying behavirour with using Likert’s 5-point scaling technique. The statistical tools used for this research are percentage analysis, mean score analysis, standard deviation, Chi-square analysis, Anova analysis, correlation analysis and multiple regression analysis. From the research, it is found that maximum level of perception on impulse buying behaviour is perceived by the respondents belong to age group 30-40 years, businessmen, visiting every day the mall for purchase and shopping with their siblings. Also, this research found the external factors is highly influenced the expats impulsively to purchase products in malls at UAE.