Author(s): Pinku Paul and Neeraj Singhal
The study delves into the association between a company's ESG (Environmental, Social, and Governance) performance and its brand value. Using pooled regression and the development of four models, the data from the top 50 brands in 2022-2023 was thoroughly analyzed. The study found that ESG performance positively influences brand value, with the Environmental and Social scores contributing positively, while the Governance scores have a notably adverse effect. This insight underscores the critical importance of ESG considerations in enhancing brand value and overall corporate reputation.