Author(s): Bandikalla Rajesh and Saritha Satpathy
Purpose The purpose of this research is to examine the factors influencing sustainability practices in the retail sector. By conducting a comprehensive content analysis of existing literature, this study aims to identify the key determinants that drive retailers to adopt eco-friendly practices. The research will also explore the broader implications of sustainability on retail operations and industry trends, providing insights for consumers, regulators, and retailers alike. Design/Methodology/Approach This study employs a content analysis approach to examine existing literature on sustainability in the retail sector. By analyzing the content of various research papers, articles, and reports, the study identifies the key themes, concepts, and variables related to sustainability practices. The content analysis results are then used to inform the selection of variables for further research analysis. Findings The content analysis revealed that several factors influence sustainability practices in the retail sector, including: Increasing consumer awareness and demand for eco-friendly products and practices drive retailers to adopt sustainable initiatives. Government regulations and policies related to environmental protection play a significant role in shaping retail sustainability practices. Consumer demand, regulatory pressures, supply chain considerations, economic factors, and technological advancements are key determinants driving sustainability practices in the retail sector. Retailers must balance these factors to develop effective strategies that meet consumer expectations, comply with regulations, and remain economically viable. By understanding these key determinants, retailers can develop effective sustainability strategies and contribute to a more environmentally responsible retail sector.