Author(s): Mykhailo Puzyrov, Oleksandr Tkachenko, Natalia Shamruk, Oleksandr Zvenyhorodskyi, Ihor Ivankov
Within the study framework, we determined e-business features that distinguish enterprises of this sector from enterprises of other industries, in particular: The use of information-and-communication, network and cloud technologies in all business processes, including those related to the management of the enterprise; multichannel activity of e-business enterprises; e-business is not limited by the borders of individual states or their unions; for e-business enterprises, the list of users of information is expanding, which requires information on various aspects of its activities. We performed an analysis of B2C indicator of the development of the e-business market in the EU countries. Based on an author's study, the importance of ethical standards for online business was justified.