Author(s): Sunitha G., Venu Madhav V., Sri Sai Chilukuri and Ravi Kumar P
Rural empowerment is a crucial aspect of sustainable development, and marketing education and skill development combine to provide rural residents with the tools they need to grow socially and economically. This study looked at how marketing education and skill-building programs affect rural empowerment, emphasizing how they can increase income, encourage entrepreneurship, and close knowledge gaps. It looked at the essential elements of marketing education, like customer interaction and market analysis, as well as how these courses support independent communities and market access. In order to assess revenue, market reach, and business sustainability in rural Warangal, the study used a mixed-methods methodology to collect data from farmers, SHGs, entrepreneurs, and young people. It also incorporates viewpoints from policymakers, trainers, and non-governmental organizations. In order to recruit women entrepreneurs in rural Warangal who had participated in marketing education or skill development programs, the study employed the Purposive Sampling technique. For the investigation, 216 samples were collected. The study demonstrates that by enhancing market analysis, product promotion, and customer relationship management, marketing education and skill development programs increase rural empowerment, especially for women entrepreneurs. This study emphasizes the necessity of inclusive policies and creative approaches, as well as the significance of combining traditional and digital marketing skills in marketing education for rural empowerment. In rural Warangal, Telangana, marketing education and skill development enable people and communities to negotiate market dynamics, fostering resilience, social cohesion, and economic advancement for long-term sustainable development.