Author(s): Thom Pisan*
Digital transformation is revolutionizing organizational culture by reshaping how businesses operate, communicate, and innovate. This study explores the profound impact of digital transformation on organizational culture, emphasizing the integration of technology in fostering adaptability, collaboration, and employee engagement. The research highlights the challenges organizations face in aligning technological advancements with cultural values and provides actionable insights for leaders to navigate this complex interplay. By adopting a digital-first mindset and cultivating a culture that embraces change, organizations can thrive in an era defined by rapid technological advancements.