Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Efficacy of Educational Tours for Achieving SDG & Prme Goals

Author(s): Sheela Bhargava, Parul Sinha, Rajkumari Mittal and Gautam Agrawal

The present research explores how short duration international educational tours (SDIETs) contribute to learning outcomes in management education. It aims to investigate the multifaceted learning experiences of students during SDIETs and understand the learning outcomes termed as educational tourism enablers are achieved through this pedagogical approach. The study employs qualitative methodological triangulation approach using thematic analysis (TA) to understand students' experiential learning outcomes, classified according to Bloom and Krathwohl's taxonomy. Additionally, it combines Interpretive Structural Modelling (ISM) and Analytical Hierarchical Process (AHP) to model and rank the learning outcomes. The findings reveal cognitive, emotional, and behavioural outcomes of SDIETs for Indian B-school students. These outcomes are categorized and ranked as educational tourism enablers (ETEs), offering valuable insights for stakeholders and policymakers in management education. This study fills a notable gap in the literature by focusing on the experiential learning aspects of educational tourism, particularly SDIETs, in postgraduate management education. The proposed model aligns industry skill requirements with students' learning outcomes, contributing to the enhancement of educational tourism policies and practices.

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