Author(s): Barkha Rani
Tourism schemes are made to balance, guide, and protect the long-term development of a tourism destination or scenic site to ultimately achieve healthy development. Tourism planning functions as a framework, and thus must be imperative, strategic, innovative, and flexible. Effective tourism means balancing the interests of the parties involved in the tourism may it be tourists or tour operators (functionaries) and providing hassle free services at every point. This paper is an attempt to evaluate the effectiveness of the schemes implemented by the state of Rajasthan, India to improve tourism. In the first part of the paper, the researcher has tried to sum up all the schemes and programmes implemented by the government of Rajasthan from time to time to increase the flow of tourists and provide tourists with best facilities. In the second part, responses received from tourists and tour operators/ functionaries are evaluated through appropriate tools to measure the level of satisfaction among the tourists and tour operators related to schemes of the government thereby measuring the effectiveness of the schemes.