Author(s): Suppachai Chanwanakul
Tour guides are a part of the tourism industry whose roles are like key employees introducing tourists to businesses and allowing them to experience it profoundly. Some businesses need the tour guides in both direct and indirect ways to help them publicize and introduce their businesses to people more, so the tour guides’ English communication skills are extremely essential. Therefore, this research mainly aims to evaluate the effectiveness of tour guides’ English communication skills at historical attractions. A sampling group consisting of 400 foreign tourists is used who have used tour guide services at historical attractions from Thai tour guides. Spearman’s rank correlation coefficients as well as ETA correlation coefficients are used for the data analysis. The research discovers that welcoming the tourists and self-introduction are at the highest level. They can communicate in English correctly and appropriately with the ability to present information naturally. According to the result of the correlation coefficient analysis between the tourists’ personal data and effectiveness of the tour guides’ communication skills at the historical attractions, it is discovered that the tourists’ religions are positively associated with the tour guides’ communication skills is at a low level with a statistical significance of 0.05.