Author(s): Nihaiah Mahrakani, Marwan M. Shammot, Nawras M. Nusairat, Ahmad M. A. Zamil & Ahmad Yousef Areiqat
Marketing communication has become a social marvel in the contemporary commercial center. It is essential to see how marketing correspondence works and how consumer–brand connections can be upgraded through strategic marketing communication. Fundamental parts of contemporary marketing communication incorporate understanding the marketing promotion mix and integrated marketing communication with regards to mark building and consumer commitment. Marketing communication should be perceived, planned and executed in the general business and marketing strategy settings. Critically, similarly as the advanced marketing thinking moved its concentration from the exchange direction to relationship marketing, marketing communication needs a comparing renewal. Moreover, with the development of advanced media innovations, marketing communication media strategies are confronting exceptional challenges.