Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Effect of Al Tool-Chatbots on the Experience of Customers in India

Author(s): Parag Kalkar, Aakansha Singh, Akanksha Kathuria, Shikha Nagar, Kavita Nitin Khadse and Badhusha M H N

The busy economy and diversified society of India create a unique setting where AI technologies are fast growing to fit the different requirements and tastes of its population. Indian businesses are using AI chatbots to improve customer interactions, streamline procedures, and boost operational efficiency due to their digital savvy and high service standards. AI-powered chatbots have transformed consumer service and experience across sectors worldwide in recent years. Intelligent systems provide real-time support, personalised recommendations, and efficient issue solving by mimicking human interactions. India, a dynamic and technologically advanced Southeast Asian city, has adopted AI technologies like chatbots, transforming customer experience. This study prepares to examine how AI tool-chatbots affect Indian consumer experience. Businesses can optimise customer interactions and grow in the digital age by understanding how AI chatbots are changing customer service paradigms in India and the opportunities and challenges they present.

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