Author(s): Rashmi Gujrati, Uma Gulati and Hayri Uygun
Traditional markets are shifting to digital marketing strategies with the usage of internet in the highly competitive technology .Globally digital market has grab the wide digital market areait involve exploring business model using digital technologies in the highly competitive market which reduces cost and expand business globally. Business have a big scope by doing digital marketing now a day customer are much more satisfied by on the online shopping Digital marketing is open 25*7 hour customer get get all information through online provided by the companies on website they can also access easily and do comparison with other company product so customer are getting opportunity and enjoying to purchase online right choice on right time.Day by day inter connectivity of customer is increasing and consumer behaviour is changing with the use of new technology and the increase of the usage of , consumer behaviour changing and understanding the digital market . The aim of the study sis to understand how digitization is changing consumer behaviour from traditional market to online market .