Author(s): Baqer Khudair Al-Hadrawi, Ali Raheem Al-Zurfi, Ameer Rajeh Jawad
Digital content marketing targeted at consumer empowerment is increasing in an era of growing online customer and organizational connections. Despite researchers' and academics' great interest in it, its academic research is still late. Because of this, there was a huge information gap. An analysis of the available literature paints a picture of digital content marketing as the process of producing and spreading information designed to increase the agency of the target audience online. Accordingly, the purpose of this research is to demonstrate how digital content marketing has contributed to consumer agency at Zain Telecom: Iraq. The research method was descriptive, and it led to numerous key findings. To maximize the benefits of digital content marketing, businesses need to think about more than just the data they collect about the product or service they are promoting. The study also made several recommendations, most notably. Adopting technologies to support customer empowerment is necessary because empowerment and the consequent autonomy have particular importance for the customer in the decision-making process related to the product or service or the companies producing it.