Author(s): Mahyar Hassan Khan
The tourism industry, as the largest service industry in the world, is one of the important sources of economic prosperity (creating employment, earning foreign currency, reducing poverty, etc.) and increasing exchange and social interaction. Therefore, regions that have tourism capacities should choose appropriate strategies to enjoy the economic and socio-cultural benefits of the mentioned industry. In order to develop a tourism strategy in East Azerbaijan province, first all the weaknesses, strengths, opportunities and threats and the importance of each were determined through a questionnaire by the experts and managers of the tourism organization of this province. IFE) and external factors evaluation matrix (EFE) were developed. The results showed that the strategic situation of the investigated province is in a competitive state and according to the opinions of the experts, the desired strategies have been formulated which will lead to the development of the tourism industry of this province