Author(s): Supaporn Sompaiboon, Tatri Taiphapoon, Pakpachong Vadhanasindhu, Sipat Triukose
The business evaluation is means of assessing their methodology and performance of business. Nevertheless, the traditional retail businesses do not implement evaluations in the auditing of their operations and therefore fail to identify flaws or good practices. The aim of this research is to study the need and problem of an evaluation tool for traditional retail business and to develop innovative prototypes of traditional retail evaluation tools that can be used via smartphones to solve the problems of traditional retail stores which often stick with legacy operating patterns and lack development, making it impossible to operate sustainably. This research using surveys and semi-structured interviews with entrepreneurs and representatives of organizations in the traditional retail business ecosystem. Based on the results of the data analysis and a review of the innovation thinking process conducted by a group of experts on technology and retail, the prototype presented is practical and suitable for mobile web application development. The entrepreneurs participating in this study were able to identify their potential level significantly more effectively than before using this evaluation tool. Moreover, the researcher tested the reliability by data triangulation that involved 1) comparing the data in terms of the location of data collection, 2) comparing trends in the correlation between evaluation results and income level by Box Plot, and 3) comparing the evaluation results from internal sampling and external sampling.