Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Development of A Template for Placing the Managers based on their Leadership Styles In Banking Sector

Author(s): Susan Chirayath

The present study was undertaken with the objective of developing a template / tool for: understanding current leadership styles which prevail in the banking sector; for illustrating the relationship between the goal communication by the leader and the consequent stress on the subordinates and for illustrating the relationship that the leader has with the subordinates and the consequent stress on the subordinates. In this descriptive, analytical study the variables that have been considered are based on leadership. For this the twelve styles of transactional leadership has been considered. They are Supportive, Rescuing, Normative, Prescriptive, Problem-Solving, Task-Obsessive, Innovation, Bohemian, Assertive, Aggressive, Resilient and Sulking. The population of the study consisted of 83 leaders in the regional office of the selected public sector bank and its branches. In communication of the goal by the leader, the factors that have been taken are goal’s importance, the specificity of the goal, the challenging goal, the execution of the goal, the concern for execution, the appreciation by the leader and the timely communication of the goal. The stress factors that have been considered are leader’s behaviour, not proper explanation, mental and physical stress, burdening of ‘not proper goal communication’ and inability to balance between work and family life. The study revealed that many of the officers exhibited the nature of ‘High Relationship and High Stress’.

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