Academy of Marketing Studies Journal (Print ISSN: 1095-6298; Online ISSN: 1528-2678)

Abstract

Decoding the factors for Patient Satisfaction: Analysing HCAHPS Survey Data in Selected Private Hospitals of Kolkata

Author(s): Rupa Paul, Rupsha Roy and Abhijit Pandit

This study leverages data from the Hospital Consumer Assessment of Healthcare Providers and Systems (HCAHPS) survey to explore the factors influencing patients' overall health ratings. Using Python for data analysis, the study employs Label Encoding to preprocess the data and Kernel Density Estimate (KDE) plots to visualize distributions. Through rigorous statistical analyses, including ANOVA and Chi-square tests, we identify key variables that significantly impact patient overall satisfaction. Our findings reveal that factors such as family income, respect and communication from nurses and doctors, cleanliness, and nighttime quietness are highly associated with health ratings. These insights highlight critical areas for healthcare providers to focus on to enhance patient satisfaction and well-being. The study underscores the importance of effective communication, respectful treatment, and a conducive environment in healthcare settings. Our research provides actionable recommendations for improving patient care and patient overall satisfaction, contributing to the advancement of healthcare quality and patient experience.

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