Author(s): Yudit Haredia
Data-driven marketing leverages Marketing Information Systems (MKIS) to convert consumer insights into actionable strategies. By collecting and analyzing vast amounts of data, businesses can understand consumer behavior, preferences, and trends. This transformation enhances decision-making, personalizes customer experiences, and optimizes marketing efforts. MKIS enables organizations to track campaign performance and adapt strategies in real-time, fostering a more agile marketing approach. Ultimately, data-driven marketing empowers businesses to build stronger customer relationships and drive growth.