Author(s): Arunmozhi M, Sanjay Pareek, Shipra Agrawal,Rama Rani Mishra, Abhijeet Bansod, Ansh Vinit Singhal and Kirti Agarwal
In the age of swift digital change, data has become one of the most valuable assets for enterprises. Organizations in all sectors are utilizing data analytics to make informed decisions, enhance operational efficiency, and secure a competitive advantage. The incorporation of sophisticated data analytics technologies has transformed conventional business models by facilitating swifter and more precise decision-making. This research aims to investigate the significant influence of data analytics on company decision-making processes and its role in improving overall business outcomes. This study will analyze the incorporation of data analytics tools across many business functions, offering insights into how firms can leverage data to enhance decision-making and attain superior business results. The paper will examine the hurdles firms encounter in embracing data analytics and provide recommendations for overcoming these obstacles to maximize the potential of data. This study examines the influence of data analytics on business decision-making and its contribution to improving overall business outcomes.